When looking for a product, we commonly see that there are variations in size, weight, color, caps, packaging, etc. but it is still the same content. This is a great competitive advantage for those companies that offer a product in different presentations.
Is your product a candidate to take advantage of it and sell different presentations? For example, now that sales of antibacterial gel have exploded, we have seen everything from travel-size containers to jumbo with a lotion pump.
Captivate your customers with the option to choose a product of 50 ml, 100 ml, 500 ml, 1 lt, etc.!
If you already have clients who are married to your brand, offer them other types of presentations so that they are more comfortable to take to different places inside their bags, suitcases, or even the refill version can be very attractive.
If your competition doesn't handle a presentation fan, do it first! The content will be the same as always, only now the customer has a greater purchase option. New consumers will turn to see your merchandise and notice that unlike the competition, with you they will have a range of convenient presentations according to their needs.
Some examples of presentations that you can implement are:
Plastic Caps types:
How is your current presentation? It presents a new way of dosing the product with a lotion pumb, cap pul push (mushroom)or with a flip top.
Types of packaging:
Hygiene and personal care products can be found in different types of packaging such as: cosmetic jarsPET or HDPE bottles, etc. Remember that offering a minimum of the "mini" and "regular" versions adds value to your brand.
Colors:
To more easily distinguish one item from another, color becomes very important. The psychology of color has certain meanings predominate, however, if your product has an aroma, a color can also be associated.
Combine the label with the color of the packaging component and make your product more fun, captivating and trustworthy.
Product innovation is a priority to stand out in the market. In Villarreal Buenfil y Cía. We offer the manufacture of caps and plastic containers that are perfect for storing and dispensing your new presentations.
Visit our product catalog here, we will be happy to offer you a quote and thus ensure that your product has perfect functionality.
